Vacancy

PPC Executive – Birmingham – 20 – 25K

Location Birmingham
Type Permanent
Salary 20,000 - 25,000
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Company

 

Our client is a leading organization within it’s field in the healthcare industry. Based in the vibrant part of Birmingham you will be undertaking a very integral role to the business as you join the team as a PPC Executive.

 

Role Description

 

In your new role as a PPC Executive you will have the following responsibilities:

  • Analyse the PPC campaigns for all brands using Google Analytics / Adwords and create daily and weekly reports with feedback and suggestions for improvements
  • Closely monitor and optimize Adwords, Bing ads and Facebook ads for the company brands
  • Continually review ad and landing page performance and experiment with alternatives to improve key parameters
  • Monitor and analyse user experience and journey through our sites and propose changes to maximise conversions
  • Work with the marketing team to improve web pages including landing pages
  • Ensure that all campaigns and online presence conform with advertising guidelines and the agreed ‘tone’ and vision of each brand
  • Keep up to date with Google changes that could impact the business
  • Maintain a good understanding of the business and ensure that all online activity is kept up to date
  • Keep up to date with competitor activity and assess the impact of competitor offers, marketing campaigns on our performance
  • Support the SEO strategy for the client

 

Requirements

 

In order to succeed as a PPC Executive you need the following:

  • Proficient in using analytic tools such as Google Analytics and Adwords
  • Previous experience managing PPC accounts with large budgets essential
  • Previous experience managing Google Adwords, Bing Ads and Facebook Ads.
  • Excellent data analysis skills and ability to interpret results into action
  • Knowledge of a wide range of digital marketing and social networking channels and detailed experience of pay per click and display marketing
  • A positive and pro-active approach to work
  • Flexible and able to react quickly to business or market changes

 

For more information on this role, please contact Ivy Blu Ltd on 0333 358 3241