PPC and Digital Marketing Executive

Location London
Type Permanent
Salary £30,000 to £33,000

PPC and Digital Marketing Executive


Ivy Blu are looking for a talented PPC and Digital Marketing Executive to join a growing subscription publisher and training organisation based in West London. This companies publications and training programmes are widely used by schools, care homes, charities, dentists and many other sectors to help develop their teams and ensure that excellence and compliance is achieved in any organisation!


My client is part of a global organisation with offices in 15 countries therefore there is the opportunity for international travel and to grow and progress within this company!



The key responsibilities of a PPC and Digital Marketing Executive include:


  • Create, develop and maximise PPC campaigns
  • Manage all website content on our main e-commerce page: From products to content blogs
  • Use web analytical tools such as Google Analytics to provide customer insight
  • Use organic and paid methods to increase engagement and drive sales
  • Content management – by creating and producing content to continue to develop and improve the company website
  • Be involved in all aspects of marketing including copywriting, planning, analysis and improvement of the email marketing campaigns
  • Use HTML & CSS and conduct A/B tests
  • Design images for the websites, email and also social media campaigns



The ideal PPC and Digital Marketing Executive will be skilled in the following:


  • Experience within a PPC management role
  • Good knowledge of Google AdWords, HTML, Google Analytics
  • Confident working with data, spotting trends and analysing results whilst also continually creatively thinking of ways to improve and optimise PPC campaigns
  • 2-3 years of digital marketing experience
  • Some experience of planning and implementing integrated email marketing campaigns
  • Experience of A/B testing
  • Excellent communication skills, both in written and verbal
  • Strong analytical and problem-solving abilities
  • Basic skills with a design programme such as Illustrator would be very beneficial
  • Competent use of online communication tools such as social media and blogging sites



If you are interested in this PPC and Digital Marketing Executive role then please give Aman a call on 0333 358 3241