Overview of The PPC Account Manager role…
Our client is currently looking for an Account manager to devise and implement PPC strategies across their extensive range of e-commerce client accounts and manage the campaigns in accordance with these strategies. Responsible for the daily running and management of these accounts, carrying out technical changes, analysing and drawing insight from third party analytics data, implementing innovative management techniques to maximise campaign performance.
Your Role Will Include These Responsibilities…
- Ensure that all customer accounts managed by you have a commercial strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of the client
- To work closely with the Head of E-commerce when devising and managing advanced strategies for their largest clients
- To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your customers
- Have the ability to manage budgets in line with strategy and ensure that monthly spend is on target
- Be able to measure the effectiveness of the campaigns across your customers and achieve increases across these campaigns in traffic and conversions
- To produce reports for clients containing a description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics agreed with the customer
- To deliver other related solutions to the customer base such as landing pages / social / brand refresh if they match the customers need
- To optimise client accounts for maximum performance using a variety of PPC practices
- To carry out regular maintenance for a number of assigned ongoing customer accounts, ensuring the efficient day-to-day management of these campaigns
- To efficiently manage your workload and accurately record your time
Qualifications and Skills necessary for this role…
- Preferably 1 year experience of PPC management (ideally for an agency)
- Google Adwords fundamental certified
- Experience of running paid advertising campaigns using Google Shopping
- Hands on experience managing product data feeds
- Basic knowledge of Google Analytics and other third-party party analytics platforms
- Analytical, with the ability to interpret information, news, data and research quickly and focus on the most relevant information for strategic development
- Highly numerate with great business acumen
- Experience in managing customer budgets
For anymore information please give Joe a call on 0333 358 3241 |
