Digital Marketing Specialist

Our client currently has an exciting new role in a growing Digital Team, working closely with multiple departments to identify and implement tracking, measurement and analysis requirements and then reporting on performance.

• Management of Google Tag Manager across multiple web properties and setup of Google Analytics accounts, including floodlight, event and e-commerce tracking for marketing activity
• Analyse user experience via heatmaps, web polls, web session recordings, A/B tests etc. and make recommendations
• Analyse online user behaviour, conversion data and customer journeys/funnel analysis and multi-channel attribution for multiple products (B2C and B2B), reporting on key metrics, interpreting trends and providing actionable insights
• Setting up new Google Analytics properties, including custom filters, views and segments, custom channels
• Manage and execute a variety of analytics requests including: paid marketing traffic and behavior; site conversions and purchase funnels from marketing and other operational departments
• Routinely measure and monitor web traffic, campaign performance and tracking across multiple channels and customer touchpoints
• Training, coaching and guiding team members in how to track measure and analyse campaign activity
• Work closely with the Digital Marketing and Digital Design Managers to explore new strategies sell the benefits of digital activity to senior management
• Keep abreast of digital developments in analytics, SEO, paid search, display, re-targeting, email marketing, affiliate marketing, social, conversion optimisation & inbound marketing, ensuring that we are able to act as an expert reference point

Skills

• Advanced expertise in Google Tag Manager, Google Analytics, including A/B testing tools such as Hotjar and VWO, AdWords, DoubleClick, User Experience and SEO tools
• Highly developed analytical and insight skills, strong experience in using digital/web analytics tools and ideally a broad understanding of the wider digital function eg. optimisation, UX, marketing, content
• Strong communication and presentation skills and be able to articulate data into meaningful insights and recommendations for non-technical team members and key stakeholders
• Commercially aware with strong administration and organisational skills
• Excellent knowledge of Microsoft Office and understanding of major operating systems and browsers
• Good eye for detail, naturally innovative, inquisitive, articulate and enjoy working in a dynamic team environment

Qualifications and experience

Degree level or recognised Digital Marketing qualification. Minimum of 5 years’ digital experience, ideally in a regulated financial services environment. At least 3 years’ experience in web based insight and tracking platforms and at least 2 years’ experience in managing and analysing marketing attribution.