Vacancy

Digital Marketing Officer – London – 27 – 32K

Location London
Type Permanent
Salary £27,000 - £32,000
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Digital Marketing Officer – London – 27 – 32KImage result for digital marketing

This varied and busy role involves planning and executing effective digital marketing campaigns for their titles, overseeing their websites, co-ordinating their social media strategy, managing email marketing communications, working with the digital sales team on promotions for eBooks and overseeing their video and book trailer output.

 

You will be a creative, highly organised and sales-aware digital marketeer, who will relish the chance to apply their skills to promoting books. An excellent communicator, you will serve as the key contact point for digital marketing knowledge across the business, as well as liaising effectively with authors and illustrators.

 

You will have proven experience of marketing children’s brands, either in the publishing industry or wider entertainment industry, and a passion for promoting children’s books across all genres and age ranges.

 

PERSON SPECIFICATION

 

Experience:

  • Knowledge and proven experience of digital marketing for children’s brands – either in the book publishing industry or wider entertainment industry
  • Used to working to deadlines and project-managing a range of campaigns and activities independently
  • Excellent communicator, confident discussing the benefits of digital marketing with teams across the business and with external parties, in this case authors, illustrators and agents
  • Excellent copy-writing skills
  • Knowledge and understanding of broader Direct Marketing and CRM desirable
  • Ability to analyse, interpret and explain data for business purposes
  • Demonstrable understanding of social media marketing and how to apply this to campaigns
  • Working with email service providers, website platforms and social media/website analytics platforms (from a marketing, not development perspective)

 

Proven skills:

  • Microsoft Office applications plus website specific packages – analytics packages, email newsletter packages
  • Website content management systems e.g. WordPress, Supadu and bespoke systems
  • A wide range of social media platforms
  • Planning, prioritising and managing a varied workload
  • Excellent interpersonal skills and a persuasive communicator
  • Highly self-motivated; enjoy working as part of a team and able to work independently

 

For more information please give Joe a call on 0333 358 3241