Digital Marketing Executive – West Midlands – Top International Brand – Leading in the Market

Location Birmingham
Type Permanent
Salary £25,000 - £27,000

Digital Marketing Executive

Job Description

Job Purpose:


(Overall purpose and goal of the role and how it fits into the organisation)

• The Marketing Communications Executive will help to plan, co-ordinate and maintain a range of marketing activities across all divisions. Working closely with digital, PR and creative agencies, partners, distributors, marketing team members and other departments to help generate high quality leads, build the sales pipeline and help achieve overall business goals.


Working Relationships


Key relationships internal/external

• Marketing team
• Marketing Agencies – Digital, PR, Creative, Data houses
• Field Sales team
• Customer Services team
• International Distributors & Partners
• R&D Team
• Finance & Data Analyst


Key Accountabilities (What the job role is accountable for to include basic duties that the job holder will be required to undertake)


• Assist with the delivery of marketing activities for online and offline channels, working closely with external agencies and other
marketing team members to help drive growth in lead generation, brand awareness and customer engagement
• Plan, develop and track website activities across the various UK and International websites
• Write and optimise web content to drive continuous SEO improvements
• Oversee pay per click (PPC) ad management in line with digital agency
• Plan, prepare, deploy and track performance of email marketing campaigns
• Plan, develop, and monitor content delivery across social platforms (Facebook, Twitter & LinkedIn etc) to enhance online engagement
and lead generation
• Support the Marketing team in respect to the planning and execution of campaigns – including offline activities; copy writing, proofing
and fact checking as well as supporting the delivery of exhibitions and press advertising
• Identify new trends in digital marketing and evaluate new technologies for adoption
• Regular reporting on KPI’s including lead generation activity and online brand engagement across all online platforms
• Assist with the day to day running of the marketing department, as required


Measurements / Deliverables: (when completing duties, what outcome will this bring about, i.e. orders processed on time, high customer


• Generate high quality leads
• Build brand awareness for ECI brands
• Increase customer acquisition / Assist with customer retention


Person Specification


Skills/abilities and Aptitude
(including team working, safety awareness)

The key skills, abilities and aptitude, including the those relating to the core values, e.g. additional would be verbal/written communication, It
skills, team working).
• Excellent communication skills (written and verbal)
• Excellent organisational skills


Experience (Essential/Desirable) Any previous experience required to undertake the role, e.g. experience a managing team etc.


• 1-2 years’ previous experience in a similar capacity (in-house/agency)
• Previous experience of Google Analytics & Google AdWords is essential
• Previous experience of website Content Management systems is essential
• Previous experience with social media management platforms is essential (e.g. Hootsuite or similar)
• A knowledge of traditional SEO and PPC tactics is essential
• Excellent communication skills, with a good standard of English which is essential
• The ability to write proficiently and present clearly is essential
• A solid knowledge of Microsoft Excel & PowerPoint software packages is essential
• A knowledge of email applications is desirable (MailChimp or equivalent)
• Previous experience of exhibition co-ordination is desirable
• Knowledge of HTML/JavaScript is desirable
• Experience of Adobe CS applications is desirable
• Experience working with CRM systems is desirable
• Fully conversant with Microsoft Office applications.


Qualifications (Essential/Desirable)


• Minimum A-level qualification or equivalent (Essential)
• Marketing or business-related degree, or similar qualification (Desirable)
• CIM marketing qualification or similar (Desirable)


General and Specialist Knowledge

• Prior knowledge working In B2B marketing environments, ideally manufacturing or healthcare related would be desirable
• Prior knowledge working in Health & Safety or Fire Safety sectors would also be desirable


Special Requirements


Anything is outside the areas above, and is required to undertake the role, e.g. the ability to travel nationally, car driver etc.
• Full driving license, car driver for business travel when necessary (i.e. agency visits, events etc)





Helpful – We are pleasant and friendly in all our interactions and strive to do the right thing for our customers and colleagues
Efficient – We work efficiently, using knowledge and skill to ensure we get things done on time and in budget
Quality – We take pride in providing high value products and services, ensuring customer satisfaction, growth and the future of our
Innovation – We work together to encourage creative thinking in order to create opportunities for process improvement and
sustainable products and services that will delight our customers
Integrity – We work in a manner that demonstrates trust, honesty, courage and responsibility with a willingness to admit to our

For more details, please call the Ivy Blu team on 0333 358 3241.