Vacancy

Digital Marketing Executive – 25K – West Midlands

Digital Marketing Executive

 

We are looking for a Digital Marketing Executive, working for a leading local marketing specialist. This Digital Marketing Executive role is working with some top clients, in an awesome environment and situated centrally with great transport links.

 

The main focus for this role is to ensure our clients products are represented in the best possible light across their online platforms by localising centrally produced contact. Also being responsible for creating fresh content when required.

 

The Digital Marketing Executive will be required to assist in improving the user experience across online platforms through the use of web analytics, consumer insight, usability testing and site releases. The role will also involve assisting the Digital Manager (Marketing Department) in determining the overall digital strategy by participating in discussions and/or attending key strategic meetings when required. The individual will also be helping to develop the brand image to ensure visibility in online communities along with working with sales to create promotional assets and update sales campaigns as required.

 

Additional key responsibilities include:  

• Ensuring that our client’s website configurator is up-to-date and fully functional by working closely with their Product Team and central IT function.
• Devising a process/system to keep track of the growing amount of digital content across various platforms.
• Keeping pace with technological developments to ensure that our client is providing the best possible online experience to their customers.
• Building effective cross-departmental relationships, including key personnel in head office and managing relationships with third-party agencies.
• Managing a number of data reports, including: direct reports, economic data and any other quantitative data, such as the number of visitors to our client’s site.
• Update various systems and be the point of contact for Dealer Marketing.

 

The ideal Digital Marketing Executive will be able to demonstrate effective experience by having the following skills.

 

Essential:

• Educated to at least degree level in a relevant field (i.e. Marketing, E-Business).
• Previous experience of updating and assisting in managing digital content using a CMS on a dynamic site.
• Excellent attention to detail.
• Budgeting administration.
• A good working knowledge of Adobe Photoshop, Google Analytics and Google Data Studio.
• Experience of user experience (UX) strategy and user testing with the ability to act quickly on consumer insights and best practices.
• The ability to work well under pressure and to hit tight deadlines.

An excellent level of English skills for proofreading, sense-checking and writing copy as required.

 

Desirable:

• Professional qualifications such as the IDM Certificate or Diploma in Digital Marketing.
• The ability to communicate well with all levels around the business, as well as previous experience of managing external marketing agencies, e.g. briefing them.

 

 

If you wish to find out some more information about this fantastic Digital Marketing Executive position, please give Ivy Blu a call on 0333 358 3241, to discuss the position further. This role is moving at a fast pace, please apply early to avoid any disappointment.