Vacancy

Digital Marketing/Business Development Executive – Birmingham – 22-26K

We are looking for an experienced digital marketer to join a rapidly growing business which has been established for over 50 years. They are looking for someone to join their growing digital marketing team, if this sounds like something you would be interested in please read on!

 

Responsibilities

• Develop and manage a full digital marketing campaign
• Oversee a social media strategy to promote and showcase projects, engage with current and potential clients and grow the client base
• Manage and maintain the corporate website, including content writing and creating blogs, audios and podcasts
• Develop new eshots to communicate with stakeholders and promote business services
• Track and analyse website traffic flow and provide regular internal reports
• Attain KPI’s such as reducing website bounce rate, increasing dwell time, or improving conversion
• Continually working on the SEO of the website
• Create online banner ads, and over see any PPC ad management
• Maintain and update content of Microsoft Dynamics CRM renew business leads/client data
• Maximise conversion rates of quotes and new business enquiries
• Arrange webinars and webcasts on different aspects of employee wellbeing
• Write copy for email marketing campaigns and produce regular eshots for relevant parties
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
• Work on printed material to supplement online services
• Attend networking events and develop partnerships with mutually beneficial third parties
• Develop excellent networking and relationships with internal, external and potential stakeholders

 

Key skills/experience

• Have an excellent command of written and spoken English
• Experience of developing proactive and creative marketing campaigns with a proven record of success in driving business growth via website and social media
• Editing and writing skills; able to devise and edit content for various digital platforms and SEO enabled content
• Communication skills; to be able to communicate effectively with all stakeholders
• Video editing skills; website content will be visual and text based
• Web development skills; working knowledge of HTML/JavaScript. Strong understanding of of SEO, WordPress and PPC
• Advanced word and powerpoint skills
• Project management skills: Good at time handling time sensitive projects and working to deadlines
• Good organisational skils with a focus on attention to detail
• Develop and manage online data capture via CRM system
• Experience in working with external agencies, such as design, web, print, promotional materals
• Experience of operating at a strategic level in the growth and development of a digital marketing function

 

Person Specification

• 3-5 years digital marketing experience, spanning the full spectrum
• Keen interest in new technologies and trends in digital marketing
• Ability to work on own initiative, and as part of a team
• Commercial awareness and a track record of high quality lead generation
• Ability to identify opportunities for improvements to benefit the business
• Able to demonstrate a high degree of integrity while representing the values of the company
• Must be a driver, and have access to own transport

Other bonuses of this role include 25 days holiday, including bank holidays, free car parking, and a company pension scheme.

 

For more information please give Raj a call on 0333 358 3241.